press releAses
Press Release - Reading Country Club Open House
This feature article demonstrates a strategic, press-style approach to writing and editorial design, focused on clear communication, structured messaging, and brand storytelling. I developed the piece by organizing provided quotes and internal messaging into a cohesive narrative that highlights the club’s growth, vision, and community engagement, refining the content for clarity, tone, and audience accessibility. The writing balances informative detail with promotional intent, ensuring it reads as both a credible announcement and an engaging story. Visually, I applied a clean multi-column layout and strong typographic hierarchy to support readability across dense text, using spacing and alignment to guide the reader through key sections. Pull quotes and imagery were strategically placed to reinforce important messaging without interrupting flow. This project highlights skills in editorial writing, content structuring, quote integration, and designing polished, publication-ready materials that effectively communicate both information and brand identity.
PRess Release - Reading Country Club Employee Appreciation Day
This feature article demonstrates a thoughtful, narrative-driven approach to internal storytelling, combining journalistic structure with brand-focused messaging. I developed the piece by organizing provided quotes and event details into a cohesive narrative that highlights company culture, employee appreciation, and the significance of the event, refining the writing for clarity, tone, and emotional impact. The article balances informative reporting with a more human-centered storytelling style, emphasizing the meaning behind the event rather than just the logistics. Visually, I used a clean multi-column layout and clear typographic hierarchy to support readability while guiding the reader through the story. Strategic placement of imagery helps break up text and reinforce key moments without disrupting flow. All photography was captured and edited by me, showcasing skills in composition, timing, and visual storytelling to authentically document the event. This piece highlights strengths in editorial writing, content organization, brand storytelling, and the integration of original photography into a polished, publication-ready design.
wedding blog posts
Blog Post - Brooke & Earnie’s Wedding
This wedding feature for Reading Country Club highlights a narrative-driven editorial approach, combining thoughtful writing with refined layout design. I developed the written piece by gathering direct quotes from the couple to capture authentic emotion and personal perspective, then shaping their story into a cohesive, engaging article that balances sentiment with clarity. The layout was built using a structured multi-column grid and intentional typographic hierarchy to support long-form storytelling while maintaining readability and visual flow. Careful placement of pull quotes, vendor details, and supporting imagery enhances both the narrative and user experience. Photography by Alyssa Julia was thoughtfully integrated and color-adjusted to align with the tone of the story, reinforcing a consistent and immersive visual narrative. This project demonstrates strengths in editorial writing, interview and quote integration, storytelling, and the ability to translate real experiences into polished, publication-ready design.
Blog Post - Meghan & Brad’s Wedding
This wedding feature for Reading Country Club highlights a narrative-driven editorial process, combining original storytelling with a refined, publication-focused layout. Without direct quotes from the couple, I crafted the written piece by interpreting the tone, details, and atmosphere of the day to build an engaging, cohesive narrative that feels both personal and immersive. The writing emphasizes descriptive, sensory language to create a cinematic flow, allowing readers to experience the event through carefully structured pacing and detail. Visually, I applied a clean multi-column grid and strong typographic hierarchy to support long-form content while maintaining readability and balance. Strategic placement of imagery and supporting details enhances the storytelling without overwhelming the layout. This project demonstrates strengths in editorial writing, narrative development without direct source quotes, layout design, and the ability to translate visual and contextual information into a compelling, publication-ready story.
Blog Post - Angela & Pete’s Wedding
This wedding feature for Reading Country Club showcases a storytelling-focused editorial process, where writing and design work together to create a cohesive and emotionally engaging piece. I crafted the article by sourcing and incorporating direct quotes from the couple, allowing their voice and experience to guide the narrative while refining the content for flow, clarity, and audience engagement. The design utilizes a clean multi-column layout and deliberate typographic hierarchy to support the storytelling, balancing text with imagery to maintain visual interest throughout. Soft color choices and spacing reinforce the romantic, spring-inspired tone of the piece. Photography by Meghan Luckenbill was carefully curated and subtly edited to ensure consistency and harmony within the layout, enhancing the overall narrative. This piece highlights skills in editorial writing, interview-based storytelling, content refinement, and the integration of design and narrative into a cohesive, publication-ready feature.